Loreen, the Swedish powerhouse singer, has once again made her mark at Melodifestivalen, winning the contest with her electrifying single "Tattoo." Following this victory, she will represent Sweden at the Eurovision Song Contest 2023, marking her second time on the prestigious stage.
During her Melodifestivalen performance, Loreen captivated the audience with her soaring vocals, eloquent lyrics, and otherworldly presence. The energy she brought to the stage at Stockholm's Friends Arena earned her a standing ovation and cemented her victory.
Since its debut, "Tattoo" has rapidly gained momentum. The song, initially unveiled during the 4th Heat of Melodifestivalen, has racked up over 10 million Spotify streams and counting. It has also topped the Sweden Top 50 Spotify Daily Chart and landed in the Top 50 of Daily Charts across Norway, Estonia, Lithuania, Finland, and Iceland. Billboard praised the track, calling it a cinematic, string-supported dance-pop gem.
Loreen's February 25th performance video has also attracted over 2.8 million YouTube views and has trended in various European markets, including Sweden and Greece. This surge in popularity is just the beginning, with much more to come from this talented artist.
Loreen first captured the hearts of millions when she won the Eurovision Song Contest 2012 with her hit song "Euphoria," which reached the top of the charts in 21 countries. Her powerful voice, unique artistic expression, and moving lyrics have continued to enchant audiences. Over the years, she has participated in numerous projects, including the Melodifestivalen Hall of Fame, "Så Mycket Bättre," and making her acting debut in the film adaptation of "Vinterviken" in 2021.
With her latest single "Tattoo," Loreen aims to build bridges between different cultures, beliefs, and traditions through her music. The song is written by the same team behind "Euphoria," which speaks volumes about its potential to make an impact at the Eurovision Song Contest 2023.
Follow Loreen on her social media channels, including Instagram, TikTok, Twitter, Facebook, Spotify, YouTube, Apple Music, and her official website, to stay updated on her journey to the Eurovision stage and beyond.