Alex McArtor’s latest single, "In the Dark," is a powerful indie pop anthem that showcases her growth as an artist and her ability to convey deep emotions through music. Produced by Grammy Award-nominated Benny Cassette, this track is a testament to Alex's evolving sound and lyrical maturity.
"In the Dark" was inspired by late-night walks around Paris, where Alex found herself immersed in the sounds of Roxy Music and The Cars. This nocturnal ambiance is reflected in the song’s moody yet empowering vibe. The track is a triumph song about realizing one’s self-worth and reclaiming power from draining situations. With its haunting melodies and poignant lyrics, "In the Dark" resonates deeply with listeners, offering a cathartic experience.
Alex McArtor, a 22-year-old singer/songwriter based in Los Angeles, has been making waves in the music industry with her distinctive voice and introspective songwriting. Her previous EPs, "Welcome to the Wasteland" (2021) and "Heart Talk Vol. I" (2019), established her as a formidable talent, earning critical acclaim from top publications such as Billboard, Spin, Blackbook, FLOOD, Under the Radar, Idolator, Off the Record, Alternative Press, and Chris Douridas of KCRW. She was also named a Taco Bell Feed the Beat Top New Artist.
"In the Dark" continues Alex’s tradition of creating music that is both deeply personal and universally relatable. The collaboration with Benny Cassette adds a polished, yet authentic feel to the track, blending Alex’s indie pop roots with a fresh, contemporary sound. The song's introspective lyrics and atmospheric production make it a standout release, sure to captivate both new listeners and longtime fans.
Alex McArtor’s music is characterized by its emotional depth and lyrical honesty, and "In the Dark" is no exception. As she continues to grow and evolve as an artist, Alex remains committed to sharing her most authentic self with the world, making her a rising star to watch in the indie pop scene.
