Max Ehrich dives into the emotional depths of unforgettable love with his latest single, "Can't Forget Her Now." The track, which Max began writing during his time on The Young and the Restless in 2013, explores the bittersweet memories that linger after a relationship ends. Paired with a heartfelt music video starring social media star Sommer Ray, "Can't Forget Her Now" captures the essence of nostalgic love through tender visuals and Max’s emotive vocal performance.
The music video, directed by Edgar Esteves, brings the song’s theme to life with genuine, playful interactions between Max and Sommer, highlighting their friendship and real connection. Sommer’s vibrant personality adds a relatable dynamic to the video, making it a must-watch for fans who appreciate love songs with an authentic, visual story. Max’s artistry shines in this track, showing his strength as a singer-songwriter able to convey both the sting of heartbreak and the beauty of lingering memories.
"Can't Forget Her Now" is one half of Max’s dual single release, which also includes "Thank U," a song about new beginnings and renewed hope in love. This combination of tracks offers fans a complete emotional journey, from the pain of a lost love to the joy of finding gratitude and moving forward. Both singles are now available for streaming, and fans can catch the premieres of their music videos on October 25, 2024.
For fans of commercial pop and heartfelt adult contemporary music, "Can't Forget Her Now" is a beautiful addition to Max Ehrich’s growing music catalog, blending poignant lyrics with cinematic storytelling.